Stephen studied Languages at Oxford University, before joining British Airways on their Marketing and Operations graduate programme. He spent five years at the airline, working in a number of front-line roles including Sales and Marketing, Revenue Management, Customer Services and Operations. He also worked as part of the Strategy and Alliances team that lay the ground-work for the “One World” alliance.
He then spent nine years at VisitBritain, progressing from Business Planning Manager to Head of Partnerships to General Manager, Quality. In this latter role he managed the national quality accreditation schemes for the accommodation sector.
In early 2006 Stephen took up a new role as Director of Membership and Marketing at the RSA (www.theRSA.org), where he was closely involved in the development of the RSA’s “Carbon Limited” project, which tested the potential for encouraging behavioural change through the introduction of an individual carbon cap and trade scheme.
Stephen then spent eighteen months in consultancy specialising in destination marketing, strategy and sustainable tourism, before joining the IBLF as Director of the International Tourism Partnership in March 2009.
Stephen is a member of the UK Sustainable Development Commission’s Advisory Panel, and is currently qualifying as a Business Coach.